FRUITLAND - With growth continuing in the Western Treasure Valley, so do the ways to keep its residents mobile. That is what the newly opened Stateline Auto Ranch in Fruitland suggests, at least. The facility enabled Subaru to split from the Ontario Auto Ranch, where Ford models are sold.
Located along U.S. Highway 95, the new Subaru dealership aims to go above and beyond customers’ expectations according to Dealer Principal and Proprietor Todd McCurry.
“Our market includes counties on both sides of the state line; we wanted to give Subaru its own facility,” said McCurry. “We have some future development planned as well for the market, but this was our first step since we showed up in the market [in 2016].”
McCurry and his wife, Paula, also own the Mountain Home Auto Ranch dealerships, Meridian Auto Ranch and Ontario Auto Ranch, as well as one dealership in Baker City.
Energy efficient facility
The Stateline facility itself was designed with energy efficiency in mind, according to McCurry; Stateline is the first dealership in the state of Idaho to be ‘Eco-Friendly Certified’ by Subaru.
“Subaru has a specific program for its dealership facilities,” according to McCurry, noting Subaru’s program deals with waste management, energy efficiency and materials used. “This’ll be the first eco-friendly certified dealership in Idaho.”
Among its eco-friendly measures is a water fountain designed to fill water bottles. Stateline does not offer single-use water bottles.
The repair bay has fast-opening rollaway doors, minimizing the amount of time the doors are open and heating/cooling costs. The showroom has large windows to maximize use of sunlight, and special skylights in the service bay allow them to use sunlight too.
Transparency is an overarching theme at Stateline, according to McCurry. Most offices have glass partitions and no doors with limited exceptions.
“Our theme is ‘We do business a better way,’” said McCurry.
Examples of such, he said, include clearly marked pricing that is the same on vehicles as what is posted online, and disclosing everything upfront, “no smoke, no mirrors.”
McCurry says the lessons learned from California’s Gunderson Chevrolet scandal of the late 1990s have stuck for him, as the theme of transparency continues into the finance department.
“We pride ourselves on being ethical and not just legally compliant … We just want our customers to feel comfortable.”
‘Love the sense
What McCurry likes most about the region is its sense of community.
“My group came into this community in 2016 … we have just fallen in love with this whole end of the valley,” he said.
While McCurry did not disclose the amount spent on the facility itself, he did say it was his “most significant investment” in his company’s 26 year existence. He also said he invested in the Western Treasure Valley by hiring within it.
“All of our people are local market people,” said McCurry.
With the exception of himself (McCurry lives in Nampa), he says there is nobody who drives from out of the market.
“We love that it’s Idaho and Oregon, so we get to deal with people from both side of the river,” he says. “We love the sense of community, and everybody’s proud of where their from, and it doesn’t get lumped into the Boise metro.”