Businesses need to ensure they can reach all types of customers. Advertising is essential in any successful business. Using social media and newspapers, you can contact more customers and do so in a economical fashion. There are numerous methods to enhance your outreach. Following are some ideas that will help your marketing skills.

If you have not created a webpage for your business, you should. Creating a webpage and a Facebook page allows you to reach your target audience and let them be advised of your services. There are several free website builders where you can create your page for free. According to, are a few rated in the top ten and are easy to maneuver.

Once you have created these two pages, you are on your way to successfully contacting more customers. You can offer sweepstakes and giveaways with your newly created pages. This would cost you the merchandise, but in the long run, you will be building your customer base. You can enhance the customer experience by creating customer surveys. Getting feedback on their experience will ensure that you can improve their shopping and loyalty.

In addition, newspaper advertising has been around for a long time and is still very beneficial for business owners to use. This type of marketing is also a good way to reach a large customer base. By contacting your local newspaper, they can assist in creative advertisements. Most communities have a weekly neighborhood publication that may be affordable for advertisements.

There are also email marketing tools that can help with advertisements, new business openings, or just regular updates on your business. Some common email marketing companies are Mail Chimp, GetRepsonse, Mad Mimi, and ConvertKit. Businesses can create a master list of emails and send to their customers notifying them of any new sales or updates. This is another fairly inexpensive tool to utilize in marketing your company.

Think locally when marketing, join your local chamber of commerce office. Chamber of commerce supports small businesses, they help promote, provide networking opportunities, media, print, and electronic advertising and more.

With all marketing, you will need to ensure that you proofread your ads. Make sure your information is correct when publicizing. You do not want to mislead anyone by a simple mistake and undersell merchandise.

These simple tips mentioned will assist you in marketing your small business.

Greg Smith is the director of Malheur County Economic Development. He may be reached in care of The Argus Observer, 1160 S.W. Fourth St., Ontario, OR 97914.

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