Argus Observer readers represent a true cross-section of the heart of the western treasure valley.
• Readership - 11,120
• Population - 10,966
• Median Age - 34.4
• Median Income - $36,922
• Households - 4,268
• Median Home Value (per unit) - $235,000
• Education (Bachelor’s degree or higher) - 17.5%
• Distribution - 5,479
is the most comprehensive source of news and information covering the key communities on the Oregon and Idaho border, where life is simply better. We cover every aspect of the culturally rich lifestyles our readers enjoy, including community resources, shopping and dining updates, local health coverage, event developments, volunteering opportunities, and government affairs.