Ontario — Local radio station KSRV-AM “The Bull” has been sold to a well-known radio personality throughout Idaho and the Pacific Northwest.
“Big Jack” Armstrong, owner of the newly formed Armstrong Radio Group, purchased the station from Impact Radio Group of Nampa, and he confirmed that the station will transform into Oldies 1380 beginning Feb. 15.
“We wanted to give the station consistency,” Armstrong said. “It was an oldies station a few years ago and it was one of the most successful formats.”
Armstrong directed oldies station Kool 104.3 for 14 years, which is partially why he’s bringing the format to Ontario and the surrounding area.
On Feb. 16, Armstrong will have been in the business for 39 years and joining him will be a well-known local radio veteran who ran KSRV-AM for eight years, Dale Jefferies.
“I’ve known Jefferies for a number of years, and he worked for me at Kool 104,” Armstrong said. “Bringing him back just makes sense.”
Jeffries said that he is looking forward to returning to the area and especially likes the idea of transforming the station into an oldies one.
“I really like the oldies formant,” Jefferies said. “I’m looking forward to a lot of fun and we’re going to bring back the fun from that era.”
Jefferies moved out of the area about six months ago, but has missed it quite a lot, especially the people, he said.
Aside from playing music of the late ‘50s, ‘60s and early ‘70s, Armstrong has big plans on the community involvement from the station as well, he said.
“Part of what we’re going to do is more community events,” Armstrong said. “Dances, bands, some headline talents and promotions. Things that do happen elsewhere, but never really around here. This is going to be a fun place. There’s a great deal of excitement and energy.”
Armstrong’s daughter, Cortni, will be part of the new business structure as she will manage the business and promotional departments.
Impact Radio Group CEO Darrell Calton stated that they are very pleased with the sale of KSRV-AM to Armstrong’s company.
“KSRV-AM has been serving the community of Ontario and the surrounding areas since the late 1940s,” Calton said in a press release. “It is a historic broadcast signal and we could not be happier that the station could be sold to a broadcast veteran like Jack Armstrong.”
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