Cable One touts new program
Monday, February 16, 2004 10:31 AM PST
Kristin Gribben - Argus Observer
TREASURE VALLEY - Cable One is hoping a new hour of programming featuring Northwest news will help quell local controversy regarding Portland versus Boise news but some local residents remain skeptical the new venture will make a difference
Michelle Cameron, Cable One's general manager for the Treasure Valley, said the cable giant will offer access to an hour of nightly northwest news - with tidbits of Oregon specific information - through the new 24-hour news channel 28 from Boise.
Cable One pulled coverage of Portland-based, National Broadcast Corporation-affiliate KGW nearly two years ago.
The company replaced KGW with Northwest Cable News - which covers Washington state, Oregon, Idaho, and parts of Montana through stations in Seattle, Portland, Spokane and Boise.
NWCN was removed from Cable One's line up soon after, according to Ontario City Council member Audrey Jacobs. Since then, Malheur County residents who do not have a satellite dish do not have access to local news from Portland or other areas of Oregon.
Jacobs said the reinstatement of NWCN's program a couple weeks ago - called Northwest News Tonight - and the two minute Oregon news blurbs that replace regularly scheduled advertisements during the 9 and 9:30 p.m. commercial slots were "an attempt to appease us and it's not going to work."
Doug Armstrong, president and manager of KTVB and the 24-hour news channel, said NWCN programming was born from the station's initiative - not Cable One.
"We made the decision independently based on our desire to better serve our Oregon customers," Armstrong said. He said Cable One was notified of the programming after the network made the decision. Armstrong said KTVB has no objection to Cable One reinstating KGW news from Portland. He said the only issue would be duplication laws. According to Federal Communication Commission regulations, Cable One could not offer the exact same program on two different stations. This would not prohibit, however, Cable One from showing KGW's local news programming.
Cameron said Cable One was exploring options to broadcast KGW local news through KTVB in Boise. This would require developing a fiber optic connection between KGW in Portland and KTVB in Boise - both of which are owned by the parent company, Belo.
Cameron said a fiber optic connection between the two stations might be developed as early as the end of the year.
She said the joint venture between Cable One and KTVB is "likely to happen."
According to Armstrong, KTVB has no current plans to invest in a costly fiber optic connection, but would not rule out the possibility for a fiber optic connection in the future.
Armstrong said he believes Cable One has the capacity to transmit KGW from Portland for Malheur County residents. Armstrong said because Eastern Oregon residents outside of Ontario receive Portland news, there must be at least two or three transmitters in the eastern part of the state.
From that transmitter, Armstrong said, Cable One could "microwave" the signal into the Treasure Valley. He added that Cable One provides the Twin Falls area with local news from Salt Lake City.
"Microwaving" the signal is not an option for Cable One, Cameron said. Last year, Cable One changed from microwaving signals to a fiber optic network. This allowed for Malheur County residents to receive digital cable and other upgrades, Cameron said.
The company said microwaving KGW caused poor picture quality because of the distance from the nearest transmitter receiving KGW and Cable One's receiver in Payette. Cameron said she was unaware of the closest transmitter to Payette, but in a document submitted by Frank Yraguen, former Malheur County Circuit Court judge, there is a transmitter in La Grande that receives signals from KGW.
Oregon state senator Ted Ferrioli (R-John Day) agrees with Jacobs that Cable One has not done everything in its power to carry Oregon news.
Ferrioli spoke at the Ontario Chamber of Commerce meeting last Monday about the issue. He mentioned the addition of Northwest Cable News, but expressed the same skepticism as Jacobs.
"These are less than perfect alternatives," Ferrioli said.
Ferrioli added he was suspicious that the main reason Cable One is not offering Oregon news has to do with the advertising market. He said the main advertising market in the Treasure Valley is Boise, which gives Cable One little incentive to move west of that market by addressing the concerns of Malheur County residents.
Poor picture quality and copyright fees associated with carrying KGW were the reasons Cable One cited for discontinuing Portland news, according to Cameron. Cable networks are forced to pay copyright fees through FCC enforcement for carrying network stations outside the "demographic market area."
For example, Jacobs said, Klamath Falls, Ore., receives its news from California rather than Portland, and Vancouver, Wash., receives Portland news because it is closer to that market than the Seattle market.
Ferrioli said he does not advocate more FCC regulation. He said Cable One needs to practice more ethical business conduct.
"It's a matter of plain common sense and good business practices," Ferrioli said.
No Dhimmi wrote on Aug 14, 2009 9:38 PM:
And this isn't "racist," because Islam is not a race, anymore than Communism or Nazism are races, both of which killed far fewer people than Islam.
Disgusting. "